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The printing business in anguish

The printing business in anguish
(Dec.28,2006)

A few days ago, I found an opinion advertising in a national newspaper. It made a complaint about that, unlike the other industries, the printing business has not yet climbed out of a recession. It is not in these days when the period of their suffering started. They had undergone through various changes; from the typographical printing to the offset printing, from the offset printing to the DTP. Now, printing machines are used not exclusively by professional printers. It is owned even by general consumers. Furthermore, the age of paper might be now nearing an end. The age of electric data seems to have come.

Yesterday, a publicity agent visited me and advised me to publish a new product brochure. I thought he was taking about a brochure made of paper. However, I was wrong. What was in his mind was a DVD. According to him, the fabrication cost to make the DVD-based brochure is not more expensive than that to make the paper-based one. He also stressed that the moving images were much more impressing to customers than the still images. This event reminds me of the anguish of the printing industry.

Sometimes I am asked to deliver a talk. In this case, I prepare a typewritten copy of the talk for me and the brief of the material to be covered during the talk. However, I have noticed that I am in the minority; I have heard that many lecturers prefer to make their presentations in Power Point. I believe that it is more convenient for audience to provide hardcopy of the brief because they might want to carry it home and keep it. However, the other lecturers are not looking at it that way.

The decline of the age of paper is growing evident after the popularization of the Internet. Consumers can compare various products from various producers on the Internet. The hardcopy of product brochures seem to be out of date. This must give the printing industry more pains.

I should draw a lesson from the decline of the printing industry. I should make best effort to stay up-to-date.

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"I'm fine today...because I can enjoy the taste of cigarette!"

"I'm fine today...because I can enjoy the taste of cigarette!"
(Dec.27, 2006)

"I'm fine today...because I can enjoy the taste of cigarette!" This is a cigarette promotion words, which was once well-known to Japanese. I initiated smoking when Japanese tobacco companies started the cigarette campaign with these promotion words. Nobody thought about the health hazards of smoking. This was about 50 years ago. At that time, tobacco was a symbol of great men; YOSHIDA Shigeru's cigars, General MacArthur's cone pipe, etc. Furthermore, tobacco seemed essential for many writers and painters.

Today, tobacco is a perfect villain in the world. Smoking is now banned in almost every transport facility. Currently, JR barely allows smoking in smoking carriages. However, the smoking carriages are always uncrowded. Even smokers prefer to have a seat in a non-smoking carriage, and they move to a smoking carriage if they want to smoke. Does the top management of JR know this fact? JR was launched by privatizing and restructuring the former Japan National Railways. Since then, JR has considerably improved its services and efficiency. However, they still remain unchanged in respect of the issue of train smoking.

Talking about smoking - I had an unforgettable experience in an airplane about 25 years ago. I occupied the seat next to an American medical doctor. That was a non-smoking seat. We chatted for a while. And then, cigarette smoke drifted from the smoking seats behind us. He became irate and told the flight attendant to change his seat. She used her brain quickly and found two seats a bit farther away from the smoking seats, then the case was closed. I also moved to the new seat with him.

I was very impressed by how he strongly insisted on his right. Americans are not Japanese. This was not a trivial fact to me, a business person working for a trading firm.

After the incident, he went back to his normal self. He was quite a gentleman. He came to Japan to present his paper at a medical conference. His subject was about MRI.

In scceeding years, MRI has become very common in the world. Now, the 30% of MRI in the world are used in Japan, whose population accounts only for 2% of the world population. This is one of the facts about healthcare of Japan.

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Keizoku wa Chikara nari [Practice makes perfect] 2

Keizoku wa Chikara nari [Practice makes perfect] 2
(Dec.26, 2006)

Three years ago, I started a workshop for those who are interested in revitalizing the downtown of Fukui. Fukui is a city like a phoenix; Fukui was completely destroyed by air raid during the war, a great earthquake hit the city three years after the war, and then, the flood bore down on it, but the city recovered each time. Based on this historical fact, I called the workshop "Phoenix workshop."

In the early days of Phoenix Workshop, Professor SAKAI, Mitsuru played a key role. He was a great chemist, who worked at many universities and NASA. However, he suddenly passed away. It was indeed a huge loss to Phoenix Workshop. However, the workshop resumed after a short hiatus. So far, we had 25 lectures. The lecturers were invited not only from the local university, but also from the universities in Tokyo, Wakayama, and Kanazawa.

Three years ago, the national and local governments worked out the concept of "compact cities" and decided to take concrete measures to revitalize exhausted downtowns. However, the sprawl phenomenon is still nagging. Everyone knows that it is more desirable to return to the center of downtowns. However, there seems to be no persons who make determined efforts to remedy the evils of the sprawl.

However, I catch the inner stirrings of change. In Tokyo, there are strong indications of the return to the center of the cities. The population of the city centers is upsurging. Developers are building many high-rise condominiums in the city centers. The return to city centers is seen in Nagoya, Kyoto, and Osaka as well.

I want to spread the return to city centers across local and somaller cities. Phoenix work shop is now three years old. Over these three years, JSB moved our headquarters to the center of the city of Fukui, and opend the "Bakery Plaza" and "Ko-gei-sha [Fukui Craft Arts Center] next to the new headquarters. I already feel that JSB's efforts has changed the unlively air of the downtown. I give a sincere compliment to all collaborators of the attempts similar to ours.

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Keizoku wa Chikara nari [Practice makes perfect] 1

Keizoku wa Chikara nari [Practice makes perfect] 1
(Dec.25, 2006)

In my view, keep on doing is one of the most important thing in life. As the old Japanese adage puts it, "Keizoku wa Chikara nari" [keeping on doing offers great advantages to us; practice makes perfect].

Tokugawa Shogunate lasted about 300 years. Japanese imperial court has been upheld, at least, 1500 years. There are companies which are more than 100-years old. These facts remind me of the selfless efforts of my forefathers. I would like to sincerely salute them.

It is importatant to clearly differentiate between two similar Japanese words: "Tsuzukeru [to carry on consciously]" and "Tsuzuku [to be continued without intention]. The words "Tsuzuku" sounds not bad, but it is grammatically transitive; it expresses a phenomenon independent of our wills. On the other hand, the word "Tsuzukeru" clearly implies our wills. It is this word "Tsuzukeru" which is mentioned in the case of the adage "Keizoku wa chikara nari."

When I started a new business, one of my friends said to me: "Be patient at least for three years. American business persons would make their judgments in one year after starting their new businesses, Jewish business persons would do it in three month after they opened theirs, but Japanese business persons should be patient for three years because the patience can be our advantages over them.¡¡Perseverance wins in the end." I appreciated, and still appreciate his words.

JSB has just celebrated its 10th anniversary. Those first three years were tough. It was not until its 4th years that JSB earned small profit. I often talked this fable to my customers. If you want to start the parking business, you should be patient at least for three years. After three years, that is, after your three-years struggle, you will make out. I guarantee it, even gods guarantee it."

The power of keep on doing brings you money and happiness.

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The festival of Jizo [the guardian deity of children] in December

The festival of Jizo [the guardian deity of children] in December
(Dec.22, 2006)

There are only about a week away from the end of this year. We will host the monthly festival of Jizo on 24th, which will be the last one in this year.

On the recommendation of the local government of Fukui, a project to boost the revitalize the city of Fukui is now in practice. This project is called the "Thinking-about-Fukui project." The city of Fukui was burnt to the ground several times, once by the air raid during the war, the other times by the conflagrations after the war. For this reason, unfortunately, Fukui does not have many heritage attractions except the beautiful landscape and the ancient monuments preserved in the soil.

I wanted to create a new attraction for Fukui. I started, therefore, hosting a new festival in front of the JR station of Fukui. This festival celebrates the mercy of Jizo.

In Shimo-sugamo of Tokyo, there is a famous temple of Jizo, which had attracted many visitors. Legend has it that Jizo of Simo-sugamo came from Fukui. I hope that Jizo of Fukui attracts as many visitors as that of Fukui. Moreover, I am also hoping that the new festival of Jizo in Fukui provides the afflicted with renewed courage to live. The first festival was held on October 24 in corporation with the priests and followers of Buddhism living in front of JR station of Fukui.

There must be many historical treasures unknown by all. Legend has it that Fukui is an influential area before the reign of Emperor Keitai (450?-531).
The Mausolea and Tombs Division of the Imperial Household Agency did not declared the ancient tombs in Fukui as the imperial ones. However, I still believe that they might be associated with the imperial family. Luckily, archaeologists are allowed to freely carry academic investigations of the ancient tombs in Fukui. It is likely, I think, archaeologists make some amazing discovery of ancient Japan. In fact, within the last century, many great archaeological discoveries have been made in Fukui. The archaeology of the ancient mausolea in Fukui was still in the gray of the daybreak.

Fukui has a great tradition of Buddhism. I think that this tradition has been underestimated. Fukui is the great kingdom of Buddhism on par with Kyoto or Kamakura. I am trying to figure out how the great Buddhist tradition of Fukui can be most effectively utilized for public.

At least, I am now a host of the festival of Jizo in front of the JR station of Fukui. I believe that this festival makes some contribution to revitalizing Fukui. I hope that the last festival of Jizo in 2006 have a gerat number of visitors.

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Living in Eihei-ji

Living in Eihei-ji
(Dec.21,2006)

It is about 800 years ago when Rev. Doh-gen, one of the fathers of Zen Buddhism, made his residence in Eihei-ji of Echizen. He needed a serene place to perform the ascetic practices based on the doctrine of the Zen. He thought that, in order to get truly enlightened, we should not play down to the popular tastes, therefore, should not live around big cities. Doh-gen's age was the age of Buddhism; several Buddhist priests had proposed new interpretations of Buddhist scriptures. Among them, Doh-gen's position was most radically stoic.

There are denominational differences in interpreting the teachings of Buddhism: Mahayana [greater Vehicle] Buddhism vs. Hinayana [smaller vehicle] Buddhism, etc. In the history of Japanese Buddhism, the greatest doctrinal dispute was about the way of salvation; some sects advocated tarki-hongan [salvation by faith] while the others jiriki-hongan [salvation by one's own efforts]. Doh-gen's sect of Zen took jiriki-hongan, for which I feel sympathy.

I am now living in Eihei-ji. The kanji character for "Ei" means eternal, and that for "ji" means temple. Moreover, the kanji character for "Hei" can consist the word "Hei-wa" [peace] in Japanese. Thus I arbitrarily read "Ei-hei-ji" as meaning "the temple of the eternal peace." This reading nicely fits to my taste for pacifism.

Since the end of the last war, I have care for the concept of the "eternal peace." A few years ago, I invited Professor Adachi from University of Wakayama as a lecturer at one of the lecture series JSB hosted. His great-grandfather is Lord SUZUKI, Kantaro, who held Japanese combined fleet commander Admiral, Grand Chamberlain, etc.). The greatest achievement of Suzuki's life is that he led the war to the end in line with the Emperor's wish. Suzuki's last words at his death was "the eternal peace." He had been bombed out by air raids. He was acutely aware of horror of war and preciousness of peace. I think this is the reason he passed away with the words, "the eternal peace." His age at death was 82. He lived a very rich life. If you want to know how peace is precious, I strongly recommend that you read the biography of Lord Suzuki.

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At a working breakfast

At a working breakfast
(Dec.20, 2006)

JSB holds an electric working breakfast every Wednesday. Every full-time executive is required to attend it. For the initial period of time, we used NTT's [Nippon Telegraph and Telephone Corporation's] teleconference system. After a while, IP telephone and small and powerful camera were commercialized. By virtue of them, I can now talk to every executive face-to face at no cost.

In the last decade, communications expenses has become dramatically cheaper. This is really a blessing. In fact, the price of phone calls in Japan was once the most expensive in the world. This dramatic change is especially appreciated by the companies such as JSB, whose branches are scattered across Japan.

I am treated for high blood pressure. My doctor tells me to take a tablet of hypotensive drug every morning. According to him, my blood pressure goes up to its peak in the morning. So I usually get up at 4 in morning, sit at a desk, and make a plan of what to do in the day. Early morning is the best time for intellectual speculations.

Our working breakfasts are held from 7am to 8:30am. Every time I buy bread and coffee for the attendants. Each of them are expected to sat something at least twice during the meeting. Many important decisions have been made at this working breakfasts. My only regret is that our financial directress has been absent from the meeting for a while. She comes to the office at 10 am because she has to care for her baby. Of course, we tell her what we discussed at the meeting. However, we all miss her outspoken criticism to our discussions. We are just expectant of the end of the period of her breast feeding.

The average of the total business hours of a year in Japan is 2268 hours. In the case of JSB, it is about 1900 hours. It could be said that JSB has caught up with the first-class companies in this regard. However, I want to keep improving the conditions of work at JSB. I personally think that JSB should have its own day-care center for babies and children. If it had it, female employees would become able to work more comfortably. In fact, my proposal of the day-care center has not been agreed at the working breakfast. However, I see more competent female staffs ask for maternity or child-care leaves. I strongly believe that my proposal of the day-care center should be brought into realization within the next year.

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Standing on the verge of the semiannual settlement

Standing on the verge of the semiannual settlement
(Dec.19,2006)

In recent years, it has become more common for companies to announce financial results quarterly. Now is the time for the semiannual settlement. I have received many reports from various companies. Reading them, I found that many companies stroke midterm dividend. It is the tide of the times to promote the interests of shareholders. I believe this is a good thing.

Individual shareholders want to receive dividends several times a year rather than only once a year. More dividends are better, whether they be for Individual shareholders, corporation shareholders, or institutional investors.

In Japan, it has been a broad recognition that a successful business people attach importance to the amount of internal revenue fund. This means that the interests of the shareholders has been long neglected in Japan. I am glad to see that such a misconception is being gradually dispelled. Of course, it is important to bolster the internal revenue fund. However, in my view, it is a matter of shame for business people to bolster the internal revenue funds without distributing the proceeds to shareholders.

JSB is planning to announce its semiannual settlement on the last day of December. It is now down to the wire. I am expecting that the sales increase by 130% and the net earnings by 400%. This excellent business performance is attributed to the great efforts of my employees. To make an auspicious start in the memorable 11th year of JSB, every member of the company is trying hard to do their businesses. I am so grateful to it.

Our industry is going through an enormous period of growth. I see many companies and individuals popping up. I think that this situation will continue at least for the time being. Many rival companies have gotten listed. Their share prices are generally keeping high. This shows that many people trust the growing capabilities of parking business.

I always feel an appreciation for our land owners, who lend us their precious lands. I hope I can repay them for their generosity. In order to externalize this basic philosophy, JSB is planning to hold various events to express our appreciation of them as part of its 10th anniversary celebration.

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Hello to Chinese readers

Hello to Chinese readers
(Dec.18,2006)

A boom in the learning of Japanese is taking place among young people in China. Many Chinese universities have started Japanese course. It is now very popular in China to take the Official Japanese proficiency test, which have a flood of applicants.

Several Chinese are working at my company. They are working with Japanese employees under equal conditions. It is my policy not to discriminate against employees based on race or nationality.

One of Chinese employees were graduated from University of Fukui and now working with us on a working visa. Another is working part-time while a student. Both of them are very industrious and capable of communicating in Japanese. Their language skill is considerable compared to my English I used when I studied at University of Michigan, Ann Arbor a couple of decades ago.

My blog is translated into Chinese everyday.
JSB in the 21st century belongs to those who can communicate in Japanese, English, and Chinese. I have kept saying it to my young employees. If a skilled linguist further acquires IT knowledge, that will out the icing on the cake. She will sit on the board of the directors of JSB.

I am planing to hire another Chinese. I look forward to working with many young Chinese. I hope they will participate actively in our business in China.

The destruction of environment in China is severe. A survey has revealed that Shanghai, Tianjin, Chunking, Shenyang are with the worst air pollution. The reason lies in the burst of consumption of energies in China. Many industrial and power plants were constructed without pollution control. The number of cars is also increasing at a great rate. China is now experiencing the environmental issue on a more ample scale than Japan did. The Chinese government is promoting to plant trees to control CO2 emission and to combat deforestation and desertification. However, the ecological movement in China is still in its infancy. To protect the eartn, we should put our heads together.

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The economic growth of the "Big Dragon"

The economic growth of the "Big Dragon"
(Dec.15,2006)

China is strengthening its presence in the world. Several decades ago, Japan achieved the miraculous economic growth and was once called even "Japan as number one." Japan was followed by the "Four little dragons," that is, South Korea, Taiwan, Hong Kong, and Singapore. These four countries facilitated industrialization and achieved the rapid developments. In the 90s, another economic development began in the "new little dragons," that is, Thai, Malaysia, and Indonesia. All of these economic development followed the common pattern: it was extremely dependent on exports in its early stages, and then, the domestic demands gradually expanded. Furthermore, in the case of the "dragons," they improved their technical capabilities by introducing foreign capital. They exported products with the use of their cheap labor and earned foreign currencies.

In the early 21st century, China - the "Big dragon" - started its economic development. Currently, China is sustaining more than 10% growth. There is no such a country in the world. U.S. repeatedly points out that Chinese government unfairly leaves the conversion rate of the yuan into the U.S. dollar too cheap. The yuan will be upvalued before long. China is boosting the trade surplus with the U.S. year by year. China has already outstripped Japan in its foreign currency holdings. The domestic markets of China are also expanding. As a result, middle-class consumers are rising. Chinese government will coordinate its policies toward fostering the domestic markets.

China seems to be enjoying smooth sailing under full sail. The only concern is the gap between the rich people in the coastal zone and the poor people in upcountry towns. It is the task of pressing urgency for Chinese government to relieve the poor people's feelings and fairly redistribute wealth. In addition, China should advance environmental measures as soon as possible. Also it is necessary for them to clean up the corruption of the bureaucracy. These are the difficult issues with which Japan, the "Four little dragons," and the "New little dragons" had grappled.

I feel a little anxious about the future of China. I will keep observation on it.

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Analyzing the overconcentration in Tokyo

Analyzing the overconcentration in Tokyo
(Dec.14, 2006)

I participated in a business seminar for CEOs of real-estate companies in Tokyo. There were about 300 participants, all of whom maintained their offices in the greater Tokyo area. We discussed the recent jump in land prices, especially that in the urban center of Tokyo. Some participants said that this circumstance was nothing but the second coming of the economic bubble. ¡¡ Others said that credit institutions had changed their attitudes altogether and they had prompted a rigorous check of the validity of the loans. The jump in the land prices is reflected in the jump in the rental rates of office buildings and condominiums. The overconcentration in Tokyo seems to have started again.

I tried to make a small analysis of the addresses of the participants of the seminar. Where are the central offices of their companies? I was astonished by the result of this analysis. It turned out that the overconcentration in Tokyo is more serious than I expected. The result of my analysis is as follows:

Q. Where is the central office of your company located?
A. In Chiyoda-ku (30%); Chuo-ku (16%); Shibuya-ku (11%); Yokohama or Kawasaki (10%); Shinjyuku-ku (8%).

There were almost no CEOs whose companies had the central offices in Shinagawa-ku, Saitama, or Chiba. This is surprising. The 80% of the CEOs answered that their central offices were located in Chiyoda-ku, Chuo-ku, Shibuya-ku, Shinjuku-ku, that is, the main four districts of the urban core of Tokyo. Surprisingly, there were almost no CEOs who answered that their central offices were located in Chiba or Saitama. The only exception is me. JSB's central office is located in, as you know, Urayasu city of Chiba.

This analysis is, of course, not a big deal. However, its result is enough to raise eyebrows. The overconcentration in Tokyo is observed not only in habitat selection, but also in central offices selection. I have once pointed out that most of the companies which have recently listed have their central offices in Tokyo. This is definitely not a healthy tendency. My analysis shown above bears out this tendency. ¡¡

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Local production for local consumption

Local production for local consumption
(Dec.13, 06)

60% of the food supply for Japanese domestic consumption are imported from other countries. It is highly publicized the importance of the concept of "local production for local consumption." However, Japan is still long way from improving its food self-sufficiency ratio.

Let me explain the concept of "local production for local consumption" by making the analogy of electricity. So far, electricity has been produced mainly by wholesale power plants such as hydraulic, thermal, and nuclear ones. The electricity from these massive plants is transmitted through very long power cables. Actually, this process of transmission exhibits great loss of electricity. However, it is unrealistic to construct big power plants near big cities, where are the final-consuming populations. In order to resolve this dilemma, a new power generating method is attracting a great deal of attention: power generation by small-scale diversified power plants such as solar, wind, and gas ones. These plants are maintained by the consumer of electricity themselves. Ditto with foods; locally produced foods are much fresher than those transported from a distance; in addition, by eating local foods, we can trim the fat off the waste of energy to transport for transportation. Numbers of people are now becoming aware of these facts. For example, many farmers started selling the products on the farm road. I hope that this movement will make both producers and consumers of agricultural crops happy and promote an ecological view in society.


I have a couple of ideas to promote the movement of the "local production local consumption." One way to do this is to set up a requirement for school lunch program to use local products. School children would notice how the local products tastes good and precious. This could be a part of the education at schools. Another idea is to develop brands of local products. Look at "Katsuyama" mizuna [a kind of watercress], "Kamisho" satoimo [aroid], "Wakasa" karei [flounder], "Echizen" gani [crab], "Echizen" soba [buckwheat noodle], "Nishida" ume [Japanese plum], "Sanri-hama" rakkyo [pickled shallots]. They are all well-built brands.

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A treasure of Fukui

A treasure of Fukui
(Dec.12, 2006)

Kitamae-bune was once the only and the most important method of Japanese carriage from the 17th through the middle of the 19th century. This great sea route connected the three biggest cities, Edo (Tokyo), Naniwa (Osaka), Kyoto to Ezo-chi (Hokkaido) by way of Fukui. The main cargo of Kitamae-bune was giant kelp grown in the sea of Hokkaido. The raw kelp was processed in Fukui, and then, transported to the end-consumers in the big cities.

The trading area of Kitamae-bune was not confined within Japan, but spread even to China. The dried kelp was exported to China via Ryukyu (Okinawa). Kitamae-bune played the main role in such a great sea trading.

In Fukui, there were many owners of Kitamae-bune. Kitamae-bune brought enormous wealth to them and the people in the areas along the Sea of Japan.
Unfortunately, these areas are now unvalued. However, looking back at the great history of Kitamae-bune, it is obvious that such a view is simply prejudiced. I see a great economical potential of Fukui in the history of Ktamae-bune.

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Good-tasting water

Good-tasting water
(Dec.11, 2006)

Generally speaking, Japan has a high annual precipitation. Therefore, Japan is quite verdant. By virtue of these blessings bestowed by nature, Japan has rich water flowing beneath the surface of the earth.

Fukui is no exception. It has rich water resources, which come ultimately from the high mountains at Oku-Etsu area [the deep eastern part of Fukui]. In the northern part of Fukui, three big rivers join together. THese rivers provide a stable water supply to the whole areas of Fukui.

Fukui city is located between the mountains dividing between Fukui, Ishikawa, Gifu. Its population is about a half million. Fukui has some snow in winter, but it is a good resources of water during spiring, summer, and fall. This meltwater tastes really good. In fact, the Japanese environment ministry chose the water in Fukui as one of the 100 best waters in Japan. It is thus quite natural that the sake brewed in Fukui has enjoyed a good reputation. Of course, the qualities of rices and vegetables in Fukui are excellent, too. In the sea off the coast of Fukui, there is a converging point of warm and cold currents, which abounds with fish. The people of Fukui are proud of these fruits of the sea.

Water is the most important element of the food chain. A viable area is the area with good water. We are grateful that Fukui is such a blessed city.

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The economic situations is not very promising in nonurban areas

The economic situations is not very promising in nonurban areas
(Dec.8, 2006)

It is reported that Japan is now experiencing its historical economic expansion. True, big companies, in particular, manufacturing and exporting businesses are enjoying a boom. However, these kinds of companies are located mainly only in the urban areas. It is quite rare that they have their headquarters in nonurban areas. This is the reason why many people are not feeling that the current economic expansion is real.

The Japanese national government is used to lift the nonurban economy out of recession by public investment; in providing nonurban areas with basic social infrastructures, the Japanese national government allocated a budget for creating jobs in the nonurban areas. This practice was common even after the bubble economy had burst. Rather, this practice was made more frequently than before the bubble economy. However, the Koizumi cabinet started reviewing public investments and decided to dramatically reduce the allocations for them. As a result, many building and road constructors in nonurban areas went bankrupt. This was a serious damage to the economy of nonurban areas.

In contrast, big companies in Tokyo and the other big cities are enjoying a striking level of prosperity. There are many favorable factors for them: they had completed drastic reconstructing, the yen keeps weakening, etc. It is undoubted that they will post record profit for four consecutive terms. This financial situations are observed not only in Tokyo, but also in Nagoya, Kyoto, Osaka, Kobe, Fukuoka, and all the other big cities. It is the nonurban areas that are left out of this historic boom.

Even in nonurban areas, there were more jobs than before. However, this is due only to the expansion of big companies' hiring, not to that of local small companies. It is surprising how the gap between big companies and nonurban small companies in their average amounts of annual bonuses given to the employee.

Bank of Japan is expected to raise the rates. However, I think that it is too early to take such a step. JOB should grasp the real situations of Japan economy. This is an extremely sensitive matter.

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Fukui is not a cold region

Fukui is not a cold region
(Dec.7, 2006)

Fukui might carry a negative image as a dark and cold region. Unfortunately, this negative image is enhanced by the nickname of the larger district where Fukui is located, "Ura Nippon" (the backside of Japan). Moreover, it is often said that it snows a lot in Fukui. Do these negative credits correctly reflect the fact of Fukui? We should reconsider this point.

In fact, the nickname of "Ura-Nippon" is not used as often as it used to be. However, the negative images of Fukui still remains. In order to cast aside them, we should emphasize that Fukui has a long history of international exchanges and was one of the most advanced area in Japan. More recently, Fukui hosted the conference of the countries in the northwest-Pacific region. This shows that Fukui still presents itself on an important diplomatic stage. Fukui should regain its dynamism and self-confidence, and rebuilt its presence in the national arena.

I have had the opportunity to take a look at an interesting map issued by Toyama prefecture, which is next to Fukui. The map is named "Japan seen from China." In this map, Japan is like a hat spread out over Eurasia Continent. I became aware that what has been called "Ura Nippon" must be a key junction of trade between China, Korea, Russia, and the other Southeastern Asian countries and Japan.

It is totally misunderstanding that it snows a lot in Fukui. In recent years in particular, due to the warming temperature trend, we have not had so much snow. The same as in Kanazawa and Toyama. I, as a CEO of a parking-structure company, see and feel the decrease of the amount of snow; parking structure snow removal has been getting easier year by year for these 10 years. In spite of this fact, many people still believe that it snows a lot in Fukui. This is wrong. They simply misunderstand the heavy snow in the mountain-ringed regions of Niigata or Nagano for that in Fukui.

It is also a misunderstanding that it is very cold in Fukui. The annual mean minimum temperature of Fukui is not significantly lower than that of Bou-sou, Izu, and Seto-uchi areas, all of which are generally regarded as warm regions. It is not quite usual in Fukui that the temperatures drop to below zero [below 32F]. Compared to Tokyo, Nagoya, Osaka, and Kobe, it is not so cold in Fukui during the winter. Rather, due to the radiating cooling, it is colder in those big cities than in Fukui.

Fukui is not a cold region!

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On Emperor Kei-tai

On Emperor Kei-tai
(Dec.6, 2006)

Fukui, which was once called Echizen and Wakasa, has many oral epics and folk stories about an ancient emperor Keitai. Moreover, there are many Shinto shrine dedicated to Emperor Keitai.

The capital of Echizen area was placed in Takefu. Murasaki, a writer of the famous Tale of Genji lived in Takefu with her father. Their residence was located by Hino River. She looked up at the top of Mt. Hino from its base and remembered the good old days in urban living in Kyoto. She composed several waka poems about this sentiment.


Hino, Asuwa, and Ku-zu-ryu Rivers joins together at the port of Mikuni. As seen from its name Ku-zu-ryu [nine-headed dragon], Ku-zu-ryu has many subsidiary streams. Legend has it that Emperor Keitai was born in a village located in the midstream watershed area, where there remains many big ancient tombs. It is also said that he repaired Ku-su-ryu River for people. The former legend is quite consistent with the latter. The water transportation system was very important in Echizen area until Meiji period [in the reign of EMperor Mitsuhito; 1868-1912]. The legend of Emperor Keitai and his repair of Ku-zu-ryu River cannot be properly understood until we appreciate the significance of the water transportation system in Echizen area.

Ima-date, the producing center of Echizen paper is adjacent to Kawada village, the producing center of Echizen-style japan ware. Legend has it that Emperor Keitai's crown was made of japan ware. Moreover, it is said that, around the same time, Princess Kawakami invented how to make Japan paper in Echizen area. These folklore might suggest that what Emperor Keitai did in Echizen before his coronation and emigration to the capital city.

Echizen area has many good harbors such as Tsuruga and Mikuni, which were the gateway to the advanced technologies and cultures from the ancient China. I imagine that the people in the ancient Echizen had a closer connection to the ancient China than generally thought.

THe people in Aji-mano of Echizen area have made Hna-gatami[flower basket] since ancient times. In her essay on Noh [Japanese lyrical drama], Ms. SHIRASU, Masako (a famous essayst, 1910-98) mentions a relationship between the Hana-gatami of Aji-mino and Emperor Keitai. There are various views on the birthplace of Emperor Keiotai. Some people think that it is Maruoka, and others think that it is Takefu or Mikuni. However, at any rate, these cities are very close to each other. We will have the jubilee of 1500 years of Emperor Keitai's accession to the throne.

I am now living by ancient burial mounds, which are the biggest ones in Hokuriku area. Emperor Keitai dominated the whole country of Japan. This was far back of the time of ODA Nobunaga, TOYOTOMI Hideyoshi, and Tokugawa Iyeyasu [who are all the great warriors and tried to dominate Japan in the 14/15th century]. I have a reason to think of the romance of the ancient Japanese history. Emperor Keitai was brought forward as the true heir of the imperial line by local ruling families from around Japan. What a grand story it is!

Our age is often called the age of localism. This is another motivation for me to think of the ancient Japan, which must have been also the age of localism in a different sense. Many factors inspire my imagination.

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In a quest for Echizen ware

In a quest for Echizen ware
(Dec.5, 2006)

I have studied how urban areas of local cities can be revitalized. Recently, as a part of this study, I purchased an old building at the center of the Fukui down town. It costed a lot to renovate the building, even more to purchase it. I had already opened "Libro Omote-Sando" in Nagano, which functions as the hub to revitalize the Nagano downtown. I hoped that the newly-purchased building would play the same role in Fukui as "Libro Omote-Sando" in Nagano. I gave the second floor of the building to local craftworkers in Fukui. This space was named "Fukui Kogeisha [Craft Arts center]." The unveiling¡¡event of Kogeisha was the exhibition of the craftworks of many famous artists, some of whom had been accepted for the prestigious Japan Art Academy Exhibition. Among their beautiful craftworks, the highlight of our exhibition were Echizen ware.

I have been attracted by Echizen ware for 30 years. The chief producing district of this pottery is in a mountain-ringed region between Takefu city and Echizen coast, which is located to the south of Fukui city. This mountainous region has been called "Niu-gun." It is one of the six sites where the production of ceramic ware began in ancient Japan. There are many ruins of old kilns in the Niu area. It is still not very hard to find old potsherds in the ground of the mountains of Neu area. It is a fun for me to visit ceramic artists living in this area. This fun gets me to forget about my business.

The existence of the many ruins of old kilns suggests that there were many people in this area already in Jhomon Preiod. I imagine that Neu was the center of the production of ceramic ware in the reign of Keitai Ten-no [emperor, 450AD-531]. Any historical evidence for my imagination has not been discovered. However, I believe that some great discovery will be made someday.

A few days ago, I had a call from a man, who is the son of one of my old school friends. He decided to start a new magazine titled "A loadstar to the traditional craftworks of Echizen." He wanted me to write an article about Echizen ware. He said, in spite of its long history and beauty, Echizen ware is much less known than Kaga, Mino, Shigaraki, Bizen, Karatsu, etc. Many aspiring ceramic artists are trying to pass on the great Echizen tradition. However, because of the lack of publicity of Echizen ware, most of these young artists are impoverished. What can we do to help them? What is the local government of Fukui doing? Aren't there any supporters for them?

I have maintained the Fukui Kogeisha for these two years. This experience drove home to me how it is difficult to hand on the torch of the tradition. However, I am still filled with a sense of mission to pass on the great beauty of Echizen ware to posterity.

In Neu area, there is a ceramic artists' colony. Although Japan has several artists colonies, it is rare that all of the members of a colony to specialize in ceramic art. If you visit the Fukui ceramic artists' colony, you will definitely be attracted by ceramic art. It is an interesting plan to start a ceramic art tour in the colony. I am also interested in preserving the old kilns. I have already started a project of the collaboration between ceramic and Japanese lacquer artists. I am now thinking about the collaboration between ceramic and Japanese paper artists, too. My imagination flies without end.

Murata Manufacturing Company is one of the leading companies of Japan, which got into the ceramic business. In addition to Murata, many companies succeeded by focusing their attentions to the potentiality of ceramic crafts. These facts are favorable for Echizen ceramic art. I would like to establish an assistance system for the artists in Niu before the end of the year.

Neu has 50 kilns and more than 100 artists. It has even a school for ceramic art. Neu has great latent potential. This harbors my dream.

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The death of a friend

The death of a friend
(Dec. 4, 2006)

One of my friends died at 70. When he was a college student, he said he wanted to be a novelist. We used to spend the whole night talking about literature. We boarded at the second floor of a large farm house close to the Ginkaku-ji Temple. Sometimes, we used to take a stroll along a walking trail, which is known as the "philosopher's pathway." We both failed the entrance exam to Kyoto University. He was a student of Ryukoku University, and I was a student of Doshisha University. Our courses of life were quite different. He was destined to be a Buddhist monk. I later became a business person. However, we were both seriously interested in the meaning of life. We talked a lot about the purpose of life. We were still young. We had no money, no social statuses, and no girl friends. That is to say, we had almost nothing. It was around 1955. The poverty and chaos of postwar still remained in Japan.

Since then, our 50 years of life have flashed by. He completed his life as a Buddhist monk. I am still managing a small company.

As a CEO, I make a speech to the members of my company every morning. Most of the speeches are concerned about how to live - how to survive and enjoy ourselves in this ocean of agony. This topic is almost the same as that I talked with that friend 50 years ago.

2600 years ago, Buddha said that the life is an agony. TOKUGAWA Ieyasu said that living the life is like going along a long winding way with a heavy load on shoulders. HAYASHI Fumiko said that the life of beautiful flowers cannot last so long, the life is full with pains. ISHIKAWA Takuboku wrote a Tanka, "work after work / life never be well / I stare at my hands." Honen, Shin-ran, Nietzsche, Tolstoy, every one talked about the agony of the life. They¡¡all tried to find the way to overcome this agony.

I believe that the life of agonies can be changed to the life of happiness and joy. What matters here is how to take the life. Once you take the life as an opportunity to be humble and grateful for the others' visible and invisible help, you can change your life. We should not be troubled with superficial and trivial things. Rather, we should be concerned only with the essential things of the life.

The ultimate purpose of the life is to survive and obtain the eternal happiness. We were born here in this world. This is, in itself, a miracle. Thus, we should keep it in mind how our given lives are precious. This way of thinking led me to JSB's basic business principle: good for us, customers, and the community. We should always render thanks for everything. If you start this thank-you life, you will gain the confidence to be able to survive in this life of agonies.

The death of him reminds me of the molten passion I had in my younger days.

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JSB achieved 11 straight years of earnings growth since its establishment

JSB achieved 11 straight years of earnings growth since its establishment
(Dec.1, 2006)

Nearly 6 months have gone by since we celebrated JSB's 10th anniversary. Fortunately, we have continuously increased sales for these ten years. Again this year, we expect to increase the profit by more than 10%.

I have borne in mind that our business principle should be always unique. As our appearances vary from person to person, it is quite natural that business principles vary from company to company. If a company's business principle lacks any distinctive color, the company undermines its own raison d'etre. Our business principle is summarized in this slogan: "sowing seeds of happiness and joy." Through doing our business, we aim at the happiness and joy for our company members, our customers, and our social community as a whole.

Due to their agricultural culture and geographical characteristics, Japanese are considered to be insular, psychologically interdependent. To speak ill of it, Japanese are thought to follow the crowds easily. However, fortunately, I had an opportunity to see this national character from the third person. When I was young, I studied at an American university and became friends with many students from around the world. Soon after graduation, I found work at a Japanese trading company and traveled around the world. As a result, I became a self-driven individual. I established my identity for all kinds of things.

For these ten years, I have asked myself whether I know exactly what kind of company I envision. Almost every company has the customer-first management policy. However, they don't really preserve such a beautiful policy.

Ultimately, the spirit of our slogan is the same as that of the customer-first management policy. If we are truly pleased with serving our customers, JSB can justify our raison d'etre.

Simply pit, what is crucial is whether we can immediately reply to the question such as "What is your company's business?" My own reply is this: JSB's business is to leverage underutilized real estate. Always pleased to serve you."

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